Profile of a Target Audience - Natalya

This is Sarah Simpson. She is an average 16 year old and identifies herself as a female. Her current occupation is college; she studies media, art, photography and geography. She doesn't have a job but is planning to apply to have a weekend job as a lifeguard which will pay her approximately seven pounds per an hour. She enjoys watching all types of film but in particular films from the teen-drama genre. She's watched many films from this genre including Mean Girls and Easy A. Sarah is engaged with social media apps like Instagram, Facebook, Snapchat and Twitter. She has already followed the @lennptoductions_ on Instagram. (https://www.instagram.com/lennproductions_/) She found out about this page from her friend Natalya, who invited her to follow the page. She has liked every Instagram post to support the page and to promote it.

In her spare time she goes shopping and buys similar clothing to inspirational costumes used in films she's watched. For example, in Clueless she noted down a fluffy jumper, so then later that day she went out to buy one from H&M and then after brought matching high-heeled shoes from TopShop. She also enjoys hanging out with her friends from school. They normally would meet up after school and go to the cinema or just hang at someone's house.  

As Sarah has already liked our Instagram  page, she will be informed of our film which will include the link directing her to watch it in a post. We also would recommend Sarah to follow our other social media pages so that she will be able to stay fully updated on further information. For other people who haven't followed our social media pages, the film would be distributed by friends verbally and would then pass on to other people, like how rumours spread. We will also hand out leaflets to college students requesting them to watch it.

I believe Sarah is going to really enjoy the film as it's a teen-drama and that's her favourite genre! She's most likely going to enjoy the romantic ending because the film's intention is to target people like her - young and passionate (maybe this will relate to her own life).