Marketing Tools used to distribute the film (social media, TV, radio, etc...)
Film 1: Angus, Thongs, and Perfect Snogging
This is a coming of age film directed by Gurinda Chadha.
It was distributed by Paramount Pictures. It relates to our film as it is a Teen Drama, and we are familiar with this film as it came out when we was pre-teen, or coming of age.
Paramount Pictures;
Marketing Tools;
The centrepiece of the campaign was a Bebo profile for Georgia. Users could become friends with Georgia and get to know her, and the other characters long before the film was released. As the film was still in production, Paramount had the opportunity to film and produce original content, and "behind the scenes" footage.
They scripted, produced, filmed, and edited 21 original "webisodes". These were launched weekly in the run-up to the films release through the Bebo profile, and were also pushed through the widget.
The profile included regular blog posts, a synopsis of the film, a trailer, a gallery of pictures, as well as interactive elements such as being able to download fan kit banners, and email signatures. The main site also had access to an interactive corkboard which was accessed through Georgias room, with flyers and posters advertising the film.
Fans could write messages to their best friends, email the link, upload photos. There was a competition of videoing them and their "Ace Gang"mimicking the films Ace Gang.
There were links to widgets, a Stiff Dylan Myspace Page (a band within the film), and a UGC competition.
The Bebo profile was visited by 199,633 people, and by the time the film was released, Georgia had 20,915 friends. The most popular "webisode" was viewed 8.9million times, and the widget received 592,670 impressions.
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