BFI Statistics Yearbook

Audience: BFI Statistics: Audience and Genre

AUDIENCES – Chapter 15

1.       Which age group made up the largest proportion of cinema admissions in the UK (who went to the cinema most)?

 In 2013, the 15-24 age group made up the largest proportion of UK cinema admissions, at 33%

2.       Which comedy film was most successful with this age group? 

This age group most enjoy the Hangover Part III.

3.       Which film was most popular with the over 50's? What genre is this film?

 Les Mis is a musical which was popular with over 50's.

4.       Which genres were most popular with men?

 Men prefer thrillers, comedies, and actions.

5.       Which genres were most popular with women? 

Women have a broader taste in genres.

6.       UK films appealed most to which audience type? 

UK films appealed most to the audience of women.

7.       Which 3 films were most popular with the 7-14 age group? What does this tell us about their preferred genre? 

One Direction: This Is Us, Wreck It Ralph, Despicable Me 2. Two out of three of three films are animated films, and therefore we can make the assumption children prefer animated films.

8.       Which 3 films most popular with the 35-44 age group were Frozen, The Croods and Jack and the Giant Slayer. Why might this be and how does this contribute to animation being the most successful genre at the box office?  

This tells us that adults still enjoy animated films as much as children, or parents may be taking their children to the cinema. This is why animation is the most successful at the box office because it appeals to the whole family.

9.       Which 3 films were most popular with the 25-34 age group?  

The 25-34 age group most enjoy Django Unchained, Fast & Furious 6 and Rush.

10.   Which films were most popular with middle class audiences (C1 and C2)?

C1 - Rush, Captain Phillips, Gravity.

C2 - Oz the Great and Powerful, Oz the Great and Powerful, Despicable Me 2

11.   Look at the tables for popular films in London and Scotland. What differences are there and what conclusions can you make about the types of films they appear to prefer?

Audiences in Scotland have shown a preference for films based on home-grown characters and locations such as Sunshine on Leith, set in Scotland, and Filth, a Scottish crime novel, whereas Londoners preferred Django Unchained which  attracted the highest significant above-average audience in London and the home counties.