Task 1: Target audience

Target Audience

What is target audience?

Target audience is a particular group at which a product such as a film is aimed at.

What is an audience ?

The assembled spectators or listeners at a public event such as a play, film, concert or meeting.  

How do we define target audiences?

There are four questions that can be asked when finding your target audience. the fist one is...

1) What are the demographics of your target audience ?

2) Where does your target audience hang out?

3) What films do they enjoy most?

4) Do you watch films often ?

Why is it useful for a film to have a target audience?

Audience is very important throughout film because without having a target audience the public will not know who the film is aimed at and if it is suitable or not for them to go and watch it.

Which audience do you think different genres appeal to ?

I think that boys/young men tend to watch films that have lots of action and violence , this is because they love to be excited and have their adrenalin pumping, I would also say that comedy is mainly aimed at males as well because they have a good sense of humour and like to be entertained.  Where as girls are more into serious films like romance because they are more realist and females like to be able to feel a part of the film/ situation.

I also think that age affects genres as well for example the genre animation is aimed at mainly children where as horror is aimed at young adults/ adults.