Saturday, 10 October 2015

Target Audience

What is an audience?
An audience is a group who have assembled to become spectators of a production. This could be a public event, such as a play, film, concert or a art display.

How do we define target audiences?
A target audience is a success criterion where a particular group is aimed at using a product, such as, a film or advertisement. The groups that are targeted at could be to do with their gender, age, ethnicity e.c.t 

Why is it useful for a film to have a target audience?
It’s useful having a target audience so you know what you're trying accomplish - it could be giving the audience entertainment, knowledge but usually it's to do with saving money purposes.

Which audiences to you think different genres appeal to?

I strongly believe that any genres can appeal to any genders, regardless male or female. Society has this ideology where genders have to live up to certain sexist expectations. However, looking at the BFI statistics there is a correlation between men watching more Actions films than women.

No comments:

Post a Comment